On Choice
Author of Choice Psychology, David Jacob, writes multiple editions per week about human behaviour, emotions, and critical thinking.
Written by
David Jacob | Choice Psychology
Jan 3, 2026
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7 min read
Your failure is more than likely because your brain doesn't understand what you're trying to do.
Jan 1, 2026
11 min read
We've all tried it, but for some reason, we just can't get them to stick. Why?
Jul 25, 2025
2 min read